PULA
About The Project
3 MILLION FARMERS ACTIVATED IN 3 MONTHS ACROSS AMHARA AND TIGRAY.
- Historic record activation in a 2 month window.
- 300 DISTRICTS.
- Trained 164 SALES agents at key distribution points.
Supported client in the creation of the agricultural insurance consortium and delivered the launch event. Pre and post activation research. Client events and documentation. Corporate storytelling and documentary production.
Op-eds and news articles for sector positioning.
Grassroots activation at national scale.
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Clients
Pula
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Project Type
Research | Strategy | Creative Assets | Field Activation | Agent Training | Event Organization | Launch Events | Documentation | Documentaries | Corporate Storytelling | PR | Op-Eds | News Articles
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Website
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